birthday cake week
Desserts are essential to any celebration, so Simply Recipes dedicated an entire week honoring all things cake related. We were tasked to design collage composites for the site and a social media campaign featuring our editors' favorite recipes to their best tips and tricks.
Branding & Identity    ·    COMPOSITE COLLAGE design    ·    social media design & Strategy   ·    Video & motion
website assets

"6 Ways to Upgrade Your Boxed Cake Mix, According to a Pro Baker"
 link to article ​​​​​​​
"I’m a Pro Baker and I Taste-Tested 7 Boxed Cake Mixes—Here Are My Favorites"
link to article
"Boxed Cake Mixes Taught Me How to Bake"
link to article
"How TikTok Star Robert Lucas Takes Birthday Cakes to a Whole New Level"
link to article

"My Daughter and I Always Get Our Own Cakes, Even Though Our Birthdays Are Two Days Apart"
link to article
social

teamwork makes the dream work
Senior Creative Director, Jesse Blanner    ·     Art Director, Andy Christensen
Visual Editor, Wanda Abraham     ·     Senior Social Media Editor, Brooke Schuldt
link to full instagram highlight
TOP OF THE CLASS · SIMPLY RECIPES
I.W. HARPER
INTO THE SPICE CABINET · SERIOUS EATS
MICROWAVE POWER-UP · SIMPLY RECIPES
APPRECIATION WEEK · SERIOUS EATS
FOOD&WINE
WELL SEASONED · EATINGWELL
VEGAN FOR EVERYONE · SIMPLY RECIPES
BRAND RE-LAUNCH · CINCORO
BACK TO BUDGET · ALLRECIPES
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