ERNO LASZLO vitality treatment mask launch 2021
role
Design | Motion | Video Editing
background
Highlight the Vitality Treatment Mask as a luxurious and elevated skincare product in order to capture the attention of new audiences and Erno Laszlo loyalists alike
organic social: instagram story
![Instagram Story - Tap 1](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/cf64690f-8a45-4967-9034-a69a7a6a1fc8_rw_600.gif?h=ed0c6eb7a972e9dd0549a3a2ec355988)
Instagram Story - Tap 1
![Instagram Story - Tap 2](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/7590105e-83df-48b8-921f-34a574971eac_rw_600.gif?h=1c71181052fe6dbbede535b9a18f54ab)
Instagram Story - Tap 2
![Instagram Story - Tap 3](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/c460650f-9555-44c1-8ff0-19232478689d_rw_600.gif?h=acc3a56b9cb09d6731d16bc5eb2a4387)
Instagram Story - Tap 3
![Instagram Story - Tap 4](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/de6eaeb8-3c17-440d-9e35-c6eadcf52991_rw_1200.gif?h=cc38e855a3e6ec5a4bca5fdec170e7ef)
Instagram Story - Tap 4
PAID MEDIA
![](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/0e6d4abe-6da1-4361-82ed-ed1ec8d216c1_rw_600.gif?h=d5a81813327164c85e110da465afdae9)
eMAIL NEWSLETTERS
![](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/51da9d4e-4e04-4b6c-aa8d-c31b6d5a4869_rw_600.jpg?h=158773d05134fa8808c1a27c77d650a5)
![](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/993b4bec-e29c-434f-a5fe-9ef5b7ed1123_rw_600.jpg?h=23944d23f2f119a0b40e826be8fa60fd)
IMAGES
![](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/7063fa8b-6d10-4538-813d-30072037181b_rw_1920.gif?h=25efd4905b3b6ae9857e0a603ef256db)
project credit
Agency - the charles nyc
Creative Director - Samantha Edwards
Senior Visual Designers - Taylor Nelson and Saera Lee
Copywriter - Julia McVeigh