SIMPLY RECIPES
BIRTHDAY CAKE WEEK


role
Design | Motion




Objective

Design custom site and social assets for Simply Recipes' Birthday Cake Week spotlight 
WEBSITE
I'm a Pro Baker and I Taste-Tested 7 Boxed Cake Mixes–Here Are My Favorites
SEE ARTICLE HERE
6 Easy Ways to Upgrade Your Boxed Cake Mix, According To A Pro Baker
SEE ARTICLE HERE
Boxed Cake Mixes Taught Me How to Bake
SEE ARTICLE HERE
How TikTok Star Robert Lucas Takes Birthday Cakes to a Whole New Level
SEE ARTICLE HERE
Why Chinese Birthday Cakes Aren't Sweet
SEE ARTICLE HERE
My Daughter and I Always Get Our Own Cakes, Even Though Our Birthdays Are Two Days Apart
SEE ARTICLE HERE
SOCIAL - see FULL ig story highlight here
project credit​​​​​​​
Agency - dotdash meredith
Art Director - Andy Christensen
Senior Digital Creative Director - Jesse Blanner
Senior Social Media Editor - Brooke Schuldt
Visual Editor - Wanda Abraham
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