MODERN LOVE
Modern Love is a column on The New York Times that shares writers' essays. WBUR Boston collaborated with the NY Times and created a podcast where celebrities recite highlighted essays about the joys and tribulations of love. 
In order to generate more interest for the column and the podcast, Modern Love is revamping itself into an off-broadway show at The Public Theater. By partnering with Tinder, they will sponsor an after-show event to widen its audience of today's modern love stories, online dating.
WEB BANNERS, ANIMATED POSTERS, TAXI TOPPERS, PRINT AND DIGITAL MENU EXPERIENCE, E-INVITATION, MERCHANDISE, AND SOCIAL MEDIA
ANIMATED POSTERS  The visual identity of Modern Love mimics the chaotic movement within the city and the essence of today's online dating culture.
WEB BANNERS  A comical play on commonly used kitchen appliances at a bakery.
TAXI TOPPERS  Featured quotes from Boy, What a Fabulous Baker broadway intend to appeal towards a Tinder-aware audience.
 E-INVITATION  RSVP to our after-show event with the ease of a swipe.
MENU  A new spin on the traditional menu experience. Rather than using a conventional menu substrate, our drink menu is located on the water pitchers and our food menu is located on your napkin holder.
ORDERING AT YOUR CONVENIENCE  Order what you want with the ease of a swipe. Like what you see? Swipe right. Hesitant to try something new? Swipe left.
MERCHANDISE  Loved your Modern Love experience? Grab some merch and share the love on Instagram. Don't forget to tag us @modernlovebroadway.
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