ERNO LASZLO vitality treatment mask launch 2021
role
Design | Motion | Video Editing
background
Highlight the Vitality Treatment Mask as a luxurious and elevated skincare product in order to capture the attention of new audiences and Erno Laszlo loyalists alike
organic social: instagram story
![Instagram Story - Tap 1](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/dcd3f7b6-6ecc-4e40-81d7-f201df3d92af_rw_600.gif?h=f81c0efe2e0f4a26a46be9743542a99d)
Instagram Story - Tap 1
![Instagram Story - Tap 2](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/4c9634f4-e4ba-46f8-b33f-653b9ac04084_rw_600.gif?h=9e02159ae233c6aab274502b40583333)
Instagram Story - Tap 2
![Instagram Story - Tap 3](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/e50ac67b-30cb-46c4-b71b-6381dded5379_rw_600.gif?h=0736d2a4c1fa7ee32a65ba1410c361aa)
Instagram Story - Tap 3
![Instagram Story - Tap 4](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/acc3cc1a-e72f-4f15-8eab-4e239d5bc535_rw_1200.gif?h=7b05eb5f6240b988b7b08995c0e24476)
Instagram Story - Tap 4
PAID MEDIA
![](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/5259c7da-0615-46e4-addf-5fd9368d90a3_rw_600.gif?h=afd136641703e6b892dec26c3738ff57)
eMAIL NEWSLETTERS
![](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/489a0d89-3428-45e7-826a-af2133dc24b7_rw_600.jpg?h=5478a0e0c2239fb38febbd4411b13b92)
![](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/920dab5b-a707-46d4-b4a4-c3c54ba13c44_rw_600.jpg?h=db76abed94defb04bcea28b842e377bf)
IMAGES
![](https://cdn.myportfolio.com/24d972f03f81c7052cd5ee454faad137/da47de9f-4079-4d15-bdc7-6f96ce8c6771_rw_1920.gif?h=89eb88b638e30770c70a11e5d41d093d)
project credit
Agency - the charles nyc
Creative Director - Samantha Edwards
Senior Visual Designers - Taylor Nelson and Saera Lee
Copywriter - Julia McVeigh